Apart from performing and producing, Aeli has been involved in several music projects as a Sound and Music Consultant, Music Curator and Scoring Composer. Aeli’s commitment and personalisation allows him to use music as an effective tool to transform every project into a memorable and vibrant experience. He works with clients and partners to develop customized auditory solutions that implement the clients message and compliments the brand’s identity.
Aeli’s work includes creating audio identities for branded content projects for advertising and editorial campaigns, providing Music and Sound Consultation for commercial and private events, hand-picking performers for medium and large scale events, live performance, and devising sound design for interactive art installations.
the abu dhabi edition
The Abu Dhabi Edition collaborated with Trapped Beasts for a special event - THE PYJAMA PARTY at ANNEX a 3 floor social concept space. Two atmospheres with two stages curated to explore different auditory and visual experiences curated by Trapped Beasts with performances from Abu Dhabi and Dubai’s very own, homegrown artists. In addition special staycation packages were offered to the guest of the night.
PUMA MIDDLE EAST
Aeli took part in the RS-0 Sound Remix Campaign for PUMA. RS-0 Sound tell stories of remixed culture and musical reinvention and draws inspiration from the era’s drum machines, music videos and bright-colored fashion.
SOLE DXB x Jordan Brand
Aelien by Aeli [264 Records] is used in Sole DXB's Jordan Brand Campaign that was launched in celebration of the Jordan store opening in Dubai. "Fostering of both sneaker culture and basketball is an important way in which the Jordan store will stimulate the growth of youth culture in the city." - SOLE DXB
Leo burnett international
Aeli took part in the concept development for Leo Burnett's client's event in Prague. Providing music and sound consulting to establish personalised framework for sound design and soundscape composition. Curating the music for the outside and inside venues, hand-picking line-up.
Trapped Beasts hosted two of it’s editions at POPPY by David Myers, a speakeasy concept bar situated at the Renaissance Hotel in Dubai. The first event was in collaboration with Deep Crates Cartel presented Secret Party where the location of the event was revealed on the day of the event to those who RSVPed. The second event featured 1TakeNnandos, Aeli and Seki. This trio created a cozy, turn-up atmosphere.
Image nation AD x Arab film studio
Aeli composed original soundtracks for a short film, “Forthcoming”, by the Emirati director Aiham AlSubaihi. The film was showcased at the Arab Film Studio awards.
Original music for editorial work directed by Moez Achour focusing on luxurious jewellery in the middle east featuring Cartier, Piaget, Mouawad, De Grisogono, and Bulgari.
al tamimi investments
Staging a live performance for United Designer Store Launch and curating the music for their SS2018 Fashion Show.
RED BULL : BEL SODFA
Aeli participated in the Red BulL Bel Sodfa, a series of musical blind dates in the company of established and up-and-coming regional music talent, where Aeli was partnered up with an American rapper, Zenden Lavon.
“Bel Sodfa” premieres exclusively on the Red Bull Facebook page as well as on Red Bull’s official website.
Music Lab: Cross-cultural Sounds with Aeli
During the talk, Aeli invited his audience to join him and create new music from traditional ingredients. The audience got to hear how Aeli blends influences as varied as rap and centuries-old Middle Eastern music. Then, get hands-on with iPad and the Ableton Live app to make music of their own, layering instrumental textures and hip-hop beats with North African vocal chants.
RBMA BASS CAMP
Aeli was invited to participate in the four-day RBMA Bass Camp. With their fourth edition in the Middle East, RBMA Bass Camp featured lectures, studio workshops and two club nights with over 20 regional musicians involved.
Working alongside most talented LA visual artists, Aeli composed sound and music for Poetic Kinetics interactive installations for the Leo Burnett private event, from concept to reality.
BOMPAS & PARR
Devising a conceptual framework of the sound and food integration for the Leo Burnett private event, in collaboration with London based culinary artists.